ECONOMIC VITALITY focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies. The Economic Restructuring Committee is responsible for strengthening a community’s existing economic
assets while diversifying its economic base. Business Retention, Building and Owner Inventory, recruiting new businesses and assisting current businesses are some of the duties for this committee
> Learning about the district’s current economic condition and identifying opportunities for growth
> Strengthening existing businesses and recruiting new ones
> Finding new economic uses for traditional Main Street buildings;
>- Developing financial incentives and capital for building rehabilitation, business development
> Monitoring the economic performance of the district
DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.
The Design Committee plays an important role in shaping the public image and improving the physical landscape of your Main Street, making it an attractive place for residents, visitors, business owners, and potential investors alike.
>- Educating others about good design— enhancing the image of each business as well as that of the district;
> Providing good design advice— encouraging quality improvements to private properties and public spaces;
>- Planning Main Street’s development— guiding future growth and shaping regulations; and
> Motivating others to make changes— creating incentives and targeting key projects
PROMOTION positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.
Promotion in every Main Street community takes a different form, but the goal is the same: to create a positive image that will rekindle community pride, highlight your town's historic assets, and improve consumer and investor confidence in your commercial district.
>- Understanding the changing market — both potential shoppers and your “competition”;
>- Identifying downtown assets — including people, buildings, heritage, and institutions;
> Defining Main Street’s market niche — its unique “position” in the marketplace
> Creating NEW image campaigns, retail promotions, and special events— to lure people back downtown.
ORGANIZATION involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.
The organization committee does the critical work of establishing consensus and cooperation by building partnerships among the various groups in the community that have a stake in your commercial district.
>- Raising money — for projects and administration, from donations and sponsorships;
>- Managing staff and volunteers — by recruiting people, supervising them, and rewarding good work;
>- Promoting the program — to downtown interests and the public;
>- Managing finances — by developing good accounting procedures.